- Who owns Bendon?
- What brands does Bendon have?
- Why so many brands?
- Where are the brands sold?
- Who designs the product?
- Where do the designers get their inspiration?
- What is Bendon’s relationship with Elle Macpherson?
Who owns Bendon?
Cullen Investments Limited, an international private investment company founded by entrepreneur Eric Watson.
What brands does Bendon have?
Bendon has a number of iconic lingerie brands within its portfolio including: Bendon, Bendon Man, Bendon Sport, Fayreform, Elle Macpherson Intimates, Macpherson Men, Boudoir, Obsidian, Stella McCartney, DimitySO, Hey Sister and Hickory.
Why so many brands?
Each brand is developed for a different sector of the market, which means we can cater for all women and their individual needs.
Where are the brands sold?
Bendon brands are sold throughout Australasia, Europe, Middle East and North America. For stockist information of a particular brand, please visit the appropriate brand website.
Who designs the product?
Bendon’s talented design team, predominantly based in Auckland, develop all of the product ranges across our brands. Our team’s design leadership shows through the in the internationally recognised innovation and creativity of our ranges.
Where do the designers get their inspiration?
The Bendon design team travel extensively looking at trends across many industries including fashion.
What is Bendon’s relationship with Elle Macpherson?
Elle Macpherson joined forces with Bendon in 1990 to create her brand “Elle Macpherson Intimates” – a sophisticated lingerie label that had become synonymous with sexy, feminine style and superb fit.